Client 1
Email Marketing | Content Strategy | Copywriting
Top level results
Across a month-long promotional period, I led the strategic delivery of an email campaign designed to maximise engagement and conversion, for a well-known creative brand. The campaign generated the highest revenue for the client in over three years.
This established EDMs as an extension of the brand’s community, rather than a purely promotional touchpoint.
These results reflect six months of strategically executing a fresh email marketing strategy. I utilised creative storytelling, educational content, project ideas and insight-driven concepts to build audience consideration and drive purchase intent, while partnering closely with the design team to strengthen the channel’s creative direction.
