Client 1
Content Strategy | Client Relations | Social Media Management / SEO/GEO Copywriting
Challenge
A well-established B2C services brand was underrepresented in the evolving search landscape.
Despite having a strong local presence and established customer trust, the business had:
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Weak visibility within AI-driven search, with only 3.9% AI market share
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63% favourable AI brand sentiment, leaving significant room to strengthen how the brand was portrayed
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An opportunity to better communicate its breadth of services, geographic coverage and trust signals
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A need to compete for attention in a crowded services category where traditional search visibility did not necessarily translate to AI visibility
Solution
Social SEO
Developed and tested diverse content formats across Meta and LinkedIn to uncover what resonated with the target audience — translating SEO, keyword and search insights into content with a distinct human and brand voice.
Content GEO
Developed blog and social content around high-intent search behaviour, using conversational query mapping to align content with how audiences and AI search engines naturally ask and answer questions.
Content architecture
Structured an integrated digital content ecosystem to emphasise service breadth, geographic relevance and third-party validation, creating consistent authority signals across owned channels.
With social platforms and AI models continually evolving, the strategy stayed ahead of emerging behaviours while keeping human connection at the forefront — creating content designed to genuinely engage, not just be found.
Top level results
