About

Website and brand extension project designed to translate the artist’s handmade, playful pottery into a digital experience that felt just as personal and expressive.

To strengthen the connection between the physical products and online presence, the client hand-drew the site’s decorative header font, while accessible body typography and clear visual hierarchy ensured the site remained easy to navigate for users with dyslexia and processing disorders — a key priority for the client.

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With Instagram being the brand’s primary discovery channel, the website was designed mobile-first and structured to feel like a seamless continuation of her social presence. I incorporated the artist’s sticker designs and playful graphic elements throughout the site to reinforce her personality-driven brand while supporting future plans to expand into digital art and sticker products. To maintain consistency across touchpoints, I also developed a suite of Instagram graphics inspired by the website’s visual identity.