About

Cool Frank is a Brisbane-based functional home décor brand focused on sustainable products designed for modern living. As part of an agency team, I contributed to the initial client pitch and played a key role in the brand's evolution, helping reposition it from a product-focused business into a lifestyle brand with a distinct personality and point of view.

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Leading a brand refresh from a social-first perspective alongside our Senior Social Media Strategist, I developed the content strategy, brand messaging, and creative direction that shifted the conversation beyond individual products and towards the lifestyle, values, and everyday moments they support.