Blog Writing
​Blog writing is where my creative and analytical instincts combine seamlessly.
Blending creative writing with SEO, I craft blog articles that draw people in and leave them refreshing the screen for more. I'm passionate about sharing insight on accessible and inclusive advertising, the latest marketing trends, or diving into topics like fashion, music, or motivation.​
Latest Blog Articles
.jpeg)
Social Media Management
Social media was my first love when it came to digital marketing.
Seriously, if you were to tell 15 year old me that she'd be living her dream creating content for a living, she wouldn't believe you – and if you told my parents, they'd (hopefully) loosen the internet bans after I ate up my screen time scrolling Musical.ly rather than doing my science homework.
With experience across Instagram, TikTok, Facebook and LinkedIn, my social media marketing work combines my creative writing skills to develop engaging, narrative driven content. ​From healthcare to horse racing, I’m here to help tell a story that reaches people and encourages continued engagement.
Previous Work
LBD Digital
LBD Digital is a boutique digital marketing agency, specialising in on fashion-focused, accessible marketing. I worked as a Marketing Assistant for the agency for over a year, leading and assisting in a variety of marketing initiatives for the brand and their client. My content always met high standards by following the official Web Content Accessibility Guidelines (WCAG), backed by regular accessibility training to stay current.
LBD Digital Social Media Feed & Graphics
LBD Digital Reels & TikToks
Testimonial
"Throughout Madeleine’s time at LBD Digital, I have trusted her with many digital marketing tasks and there is no denying that her strengths lie in the writing and copywriting area. They are able to craft a story in social media posts and blog articles that are both informative for our readers while being easy to absorb and follow. Madeleine is also great at editing my own work and provides valuable editing suggestions."
Amy Evans, Founder of Little Black Dress Digital
Paradox Productions
Paradox Productions is an independent film production company, focused on amplifying the voices of emerging Brisbane creatives. Over a four-month long freelance collaboration, I built them a brand persona and visual identity, and created content tailored to Instagram and TikTok to promote their debut short film Burn.
Paradox Productions Social Media Feed & Graphics
Paradox Productions Reels & TikToks
Testimonial
Madeleine made the marketing process enjoyable, getting to know each of us as individuals and creatives. Her commitment to integrating our marketing ideas was impressive, and her understanding of current trends ensured our unique image was effectively conveyed. Every piece of content she created was thoughtfully crafted and perfectly captured the essence of our project, preserving every memorable moment.
Her warm presence during shoots reassured us that nothing would be lost and everything would be beautifully documented. Madeleine is a creative force, adept at designing, developing, teaching, and entertaining. She is a wonderfully talented artist and a cherished collaborator, leaving behind countless fond memories.
JJ Jones, Founder of Paradox Productions
The Loop
LBD Digital client, The Loop, is a neuromuscular resource hub, exploring health management tips, lifestyle-focused content, and industry updates for those living with neuromuscular conditions. I assisted my manager in producing accessible social media posts optimised for Instagram and Facebook, as well as writing and editing blog articles.
The Loop Social Media Feed & Graphics
Case Studies
I manage the Instagram account for LBD Digital branch, LBD Racing, which provides digital marketing services to professionals in the horse racing industry.
​
In our top performing post, I applied the following strategies:
-
A trending audio paired with a 5-7 second clip to increase rewatches.
-
Utilising 'Tag a collaborator' to reach a higher number of non-followers, to ultimately connecting with our target audience of horse racing professionals.
Recently, I was tasked with leading the creation of a TikTok account from scratch for LBD Digital.
In their top performing post, I applied the following strategies:
-
Strategically used a TikTok trending topic to share behind the scenes of agency life as well as resources for social media managers, which reflect a large portion of their target audience.
-
Utilised lo-fi style clips to further humanise the brand.
Social Media Strategy
Some brands may have a flair for content creation, but struggle in the strategy department. I get it – my Root & Bloom Guide is a personalised report that breaks down what’s working well and what could be improved in your social media. It also includes a brand kit to help you not only create a visually appealing presence but also showcase your brand’s identity. Plus, it includes a content strategy with detailed post ideas that align with business goals.​
​
View a sample of my Root & Bloom Guide for my previous client, Silent Sky Collective, below. Silent Sky Collective is a startup independent theatre company that sought assistance in developing branding and promoting their debut play.
Case Study
​
-
Increase awareness for their emerging brand
-
Sell 500 ticket sales for their upcoming play 'Set Me On Fire'.​
Brand Objectives:
Results Achieved Through My Root & Bloom Guide:
​
-
Successfully improved brand awareness through targeted marketing campaigns, boosting their online presence and engagement.
-
Helped them connect with their target audience, laying the foundation for ongoing marketing efforts for future ticket-buying potential.
-
Positioned the client’s brand as a recognisable name in their niche, supporting their broader business goals beyond the immediate campaign.
Testimonial
"Madeleine was a wonder to work with. She took the time to understand our brand voice, target audience, and business goals to help us build a cohesive online presence for our brand. The brand kit she developed was very helpful – she included an appealing colour scheme, fonts, and templates that were professional and polished. It gave us a clear roadmap for how to engage our target audience with different formats. Madeleine is a true expert in her field, and I would highly recommend her to anyone looking to enhance their brand and social media. "
Cale Dennis, Founder of Silent Sky Collective
Content Creation & UGC
I'm a girl with a phone, a tripod, and a dream.
I specialise in creating user-generated content (UGC) that feels genuine and relatable. Whether through storytelling, product reviews, or behind-the-scenes moments, my content connects with audiences by focusing on authenticity. I bring a personal touch to each piece, helping brands showcase their products in a way that feels real, trustworthy, and engaging.
The content below was created for Hey Good Looking, a Brisbane gift shop.​ For more extensive looks at my UGC work, feel free to visit my full UGC portfolio.
Testimonial
Madeleine was able to create such engaging and creative content for my brand within such a quick turnaround. Her bright personality shined through and perfectly matched the brief. She’ll always be a first thought for UGC for us.
Alice Victor, Founder of Hey Good Looking
Website Design
​I know that a brand is more than just a business – it has a personality, a voice, and a story. I nurture its website presence with thoughtful design and copy that captures its essence, creating a digital space where it truly comes alive.
Previous Work
DD Doodles
Recently, I undertook a freelance project with Brisbane-based potter, DD Doodles. In the initial launch of her e-commerce store, DD Doodles commissioned me to create a website from scratch using Wix.
​
To reflect the playful, personal nature of DD Doodles’ handmade pottery, I built a site that felt just as expressive as the products themselves. The client hand-drew the site’s decorative header font to mirror the look of her pottery – adding a tactile, personal touch that helped bridge the gap between physical art and a digital space. Alongside this, I paired accessible body fonts and bold headings for simple navigation and appealing to scroll through – especially for visitors with dyslexia or processing disorders.
​
Since most of her customers discover DD Doodles through Instagram, the site was heavily optimised for mobile and designed to feel like a natural extension of her socials. I included the artist’s sticker designs and playful graphic elements throughout the site, not just for visual interest, but to reflect her plans to expand into selling digital art and sticker packs. To keep the branding consistent across platforms, I also created Instagram graphics inspired by the website design, giving her cohesive visuals to use across platforms.
DD Doodles Website Design
.png)
Accompanying Instagram Graphic
Electronic Direct Mail
Most brands' top email subscribers likely don’t enjoy checking their inboxes, which makes the psychology behind engaging email campaigns all the more intriguing to me.
​
In my email marketing, I prioritise fostering these genuine connections with subscribers.
My experience lies in newsletter marketing, and I’m eager to expand my knowledge and explore more advanced strategies to enhance engagement and build deeper relationships with audiences.
Previous Work
Print Advertisements
My practice finds its roots in the tactile world of physical media, and I'm well versed in creating impactful print advertisements for magazines.
​
Dive into a few some examples below.
I assisted in the design and copywriting for promotional material for LBD Racing, which was featured in the 2024 Magic Millions Magazine.
During my time as a Copywriter for Vermilion Records, I managed a collaboration with LBD Digital, creating a print campaign featured in their magazine to promote LBD Digital's marketing workbooks.
