Digital Marketing
Blog Writing
​Blog writing is where my creative and analytical instincts combine seamlessly—like a mango-scented candle and a long, relaxing bath.
Blending creative writing with SEO, I craft blog articles that draw people in and leave them refreshing the screen for more. I'm passionate about sharing insight on accessible and inclusive advertising, the latest marketing trends, or diving into topics like fashion, music, or motivation.​
Latest Blog Articles
Testimonial
"Throughout Madeleine’s time at LBD Digital, I have trusted her with many digital marketing tasks and there is no denying that her strengths lie in the writing and copywriting area. They are able to craft a story in social media posts and blog articles that are both informative for our readers while being easy to absorb and follow. Madeleine is also great at editing my own work and provides valuable editing suggestions."
Amy Evans, Founder of Little Black Dress Digital
Social Media Management
Social media was my first love when it came to digital marketing.
Seriously, if you were to tell 15 year old me that she'd be living her dream creating content for a living, she wouldn't believe you—and if you told my parents, they'd (hopefully) loosen the internet bans after I ate up my screen time scrolling Musical.ly rather than doing my science homework.
With experience across Instagram, TikTok, Facebook and LinkedIn, my social media marketing work combines my creative writing skills to develop engaging, narrative driven content. ​From fashion to music and performance, I’m here to help tell a story that reaches people and encourages continued engagement.
Previous Work
I manage internal marketing and client content for LBD Digital, an accessible digital marketing agency.
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In our top performing post, I applied the following strategies:
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Combining our content pillar of providing digital marketing advice to small business owners, with our shared love of Taylor Swift with our followers.
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Repurposing content: Our pop culture related content shared across our stories and TikTok consistently performs well.
I manage the Instagram account for LBD Digital branch, LBD Racing, which provides digital marketing services to professionals in the horse racing industry.
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In our top performing post, I applied the following strategies:
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A trending audio paired with a 5-7 second clip to increase rewatches.
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Utilising 'Tag a collaborator' to reach a higher number of non-followers, to ultimately connecting with our target audience of horse racing professionals.
I managed the Instagram and TikTok for Paradox Productions, an independent emerging film production company.
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In our top performing post, I applied the following strategies:
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Collaborating with editors to optimise the short film trailer for Reels, and adding engaging copy, keywords and hashtags in the caption for higher reach.
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Incorporating paid media for added visibility and engagement.
Testimonial
Madeleine made the marketing process enjoyable, getting to know each of us as individuals and creatives. Her commitment to integrating our marketing ideas was impressive, and her understanding of current trends ensured our unique image was effectively conveyed. Every piece of content she created was thoughtfully crafted and perfectly captured the essence of our project, preserving every memorable moment.
Her warm presence during shoots reassured us that nothing would be lost and everything would be beautifully documented. Madeleine is a creative force, adept at designing, developing, teaching, and entertaining. She is a wonderfully talented artist and a cherished collaborator, leaving behind countless fond memories.
JJ Jones, Founder of Paradox Productions
Social Media Strategy
Some brands may have a flair for content creation, but struggle in the strategy department. I get it – my Brand Vision Map provides a social media audit and an overview of current branding – including logos, colours, and fonts. It integrates a content strategy with detailed post ideas that align with business goals, as well as how I could assist if they choose to outsource to full management services with me in the future.
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View a sample of my social media strategy kit for my previous freelance client, Silent Sky Collective, below. Silent Sky Collective is a Brisbane theatre collective that was seeking marketing assistance to promote their debut play.
Case Study
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Increase awareness for their emerging brand
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Sell 500 ticket sales for their upcoming play 'Set Me On Fire'.​
Brand Objectives:
Results Achieved Through My Brand Vision Map:
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Successfully improved brand awareness through targeted marketing campaigns, boosting their online presence and engagement.
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Helped them connect with their target audience, laying the foundation for ongoing marketing efforts for future ticket-buying potential.
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Positioned the client’s brand as a recognisable name in their niche, supporting their broader business goals beyond the immediate campaign.
Testimonial
"Madeleine was a wonder to work with. She took the time to understand our brand voice, target audience, and business goals to help us build a cohesive online presence for our brand. The brand kit she developed was very helpful – she included an appealing colour scheme, fonts, and templates that were professional and polished. It gave us a clear roadmap for how to engage our target audience with different formats. Madeleine is a true expert in her field, and I would highly recommend her to anyone looking to enhance their brand and social media. "
Cale Dennis, Founder of Silent Sky Collective
Content Creation & UGC
I'm a girl with a phone, a tripod, and a dream.
Well versed in creating content optimised for short-form video, photography and graphics, I particularly lean towards making lifestyle and lo-fi content. When it comes to UGC, I aim for videos to feel like a FaceTime call while I show products and services in action.
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Keep scrolling to view more of my content creation work, and for more extensive looks at my UGC work, feel free to visit my full UGC portfolio.
Testimonial
Madeleine was able to create such engaging and creative content for my brand within such a quick turnaround. Her bright personality shined through and perfectly matched the brief. She’ll always be a first thought for UGC for us.
Alice Victor, Founder of Hey Good Looking
Electronic Direct Mail
You know how people say things like "to be a writer, you have to be a reader"? Well, I think for email marketers, it should be the opposite.
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I hate checking my emails, and most brand's top email subscribers probably do too. So, this has also made me fascinated about the techniques behind email campaigns that I get excited to check.
In my email marketing, I strive to foster these genuine connections with subscribers.
My experience lies in newsletter marketing, and I’m eager to expand my knowledge and explore more advanced strategies to enhance engagement and build deeper relationships with audiences.
Previous Work
Website Design
Previous Work
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​Confident in Wix and Wordpress, I know that a brand is more than just a business – it has a personality, a voice, and a story. I nurture its online presence with thoughtful design and copy that captures its essence, creating a digital space where it truly comes alive.
Accessible Marketing
Having experience in accessible marketing and working with disability advocacy organisations, I know how to apply accessible marketing strategies into every campaign I create.
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Explore more of my work in accessible marketing and content created for disability organisations below.
Little Black Dress Digital
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